THE SOCIAL EDIT
We’re not here to create content for the sake of posting.
Intentional strategy. Elevated content. A brand presence people can’t ignore.
Great content doesn’t chase attention -it earns it.
SOCIAL MEDIA SHOULD FEEL INTENTIONAL
Not overwhelming.
Not last minute.
Not something you squeeze in between everything else.
Through thoughtful strategy, elevated content, and ongoing management, I help brands cultivate a presence that feels intentional, recognizable, and impossible to overlook.
inside the social edit
01 /
Discovery & strategy
Understanding your brand from within.
02/
Content Planning
Creating a roadmap for consistency.
03/
Calendars & Approvals
Reviewing content with confidence.
04/
Analytics & Reporting
Turning insights into strategy.
A partnership built on trust.
05/
Communication & Support
Meet The Editor
Hi, I’m Shelby Boswell -the founder of Hound & Honey and the creative mind behind
The Social Edit.
What started in hospitals and surgery eventually led me behind the camera, where I discovered a passion for storytelling, connection, and helping people feel seen. Over time, that passion evolved into helping businesses build brands that feel intentional, recognizable, and genuinely connected to the people they serve.
Today, I blend creativity and strategy to help brands show up with confidence, cultivate meaningful connections, and create a presence that’s impossible to forget.
Every client receives access to a personalized Social Edit Portal, designed to keep strategy, content, approvals, and reporting organized in one place.
